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Facebook : add a call to action

Increase the effectiveness of your facebook page by adding a call to action button. In this tutorial, we will add a “Learn More” button that takes people to your homepage.

Go to your facebook page.  In the desktop view, if you don’t already have one, you will see a button that says [Add a Button].

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In the mobile view you will see a bar that says CREAT CALL TO ACTION >

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Click on that and you will get a list of different types of call to action.

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Two popular options are Contact Us, to have people send an email; and Learn More, to take people to your homepage or some other page. We will do Learn More. Click that.

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Enter a complete web address, including http:// and click save.

Then if you go back to the Facebook homepage you will see

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or

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And now you are done!

To see how many people click on the button, click on the dropdown arrow and select “insights”.